New Name and Brand Launch at Annual Gala plus Local Awardees

Santa Fe, NM –This week the Santa Fe Council on International Relations announces a new name, “Global Santa Fe” and the tagline “Connecting Our World.” This change, led by Global Santa Fe’s Board of Directors, has been in the works for more than a year. 

Global Santa Fe offers global experiences through three interconnected program areas – Dialogue and Diplomacy, Cultural Exchange, and Student Engagement.

“Global Santa Fe and our new tagline promise a potent exchange of global experiences and ideas. We provide our members, our students and teachers, and our community with invaluable knowledge and exposure to the currents shaping our world, which is at the heart of our programs and all that we do,” said the organization’s Executive Director Lisa Ellis.

“Our new brand catapults our organization onto the world stage. Although our name has changed, our core mission remains the same – to educate global citizens and offer high-quality opportunities for the exchange of ideas and critical dialogue,” says Ambassador Mark L. Asquino, Global Santa Fe Board President. “It’s a call to action for people to be globally informed, which today is more important than ever.”

Annual Gala Featuring Ambassador Marie Yovanovitch and Awardees 

The new brand will be celebrated at Global Santa Fe’s upcoming Annual Gala on May 18th, the organization’s biggest fundraising event of the year. The event features a conversation with former US ambassador to Ukraine, Marie Yovanovitch, who will share her expert insights on the brutal war in Ukraine and the global turmoil that has ensued.  

Global Santa Fe gives special thanks to Gala Presenting Diamond Sponsor: Diana MacArthur; and Gold Sponsors: Amb. Mark L. and Mrs. Jane Asquino, Amy McCombs, and Richard Silver; and Century Bank and Collected Works Bookstore; for their generous support. For more information about the gala, visit

Recognition of Local Awardees 

At the event, Global Santa Fe will pay tribute to a select group of dedicated people who have worked tirelessly to help connect New Mexicans with the world. 

“We are delighted to have the opportunity to honor these remarkable individuals and an outstanding organization, Somos un Pueblo Unido, whose efforts have been critical to our mission and work,” said Asquino. 

Dialogue & Diplomacy Award

Jim Falk, Global Santa Fe Board Member and former Interim Executive Director, for significantly enhancing programming by recruiting marquee speakers who imparted knowledge and gave context to current and emerging global issues. Moving from Dallas, Falk’s retirement was short-lived when he was drafted to serve as Global Santa Fe’s Interim Executive Director. Falk is a gifted interviewer and serves as Program Chair of Global Santa Fe’s board, ensuring the roster of speakers will continue to be robust.

Cultural Exchange Award

Somos un Pueblo Unido, for their crucial work in promoting immigrants’ rights in New Mexico, as well as the group’s rich history of participating in Global Santa Fe’s International Visitor Leadership Program. 

Student Engagement Award

Amy Page, social studies teacher at Moriarty High School, for serving as an advocate for rural schools and a champion in consistently delivering Global Santa Fe’s education programs to Moriarty students, including two policy simulations during this school year.

The Chuck Case Lecture on International Law

Chuck Case, Global Santa Fe’s Immediate Past Board President, for his devotion to international law and the pursuit of civil institutions in emerging democracies, with the establishment of the Chuck Case Lecture on International Law. 

About the New Brand

Robin Roffer, CEO of Big Fish Marketing, shared her invaluable expertise and guidance in shaping Global Santa Fe’s new name, tagline, and brand strategy. Many communities, board, and staff members contributed to the rebranding effort. The Board’s Rebranding Task Force was led by Board Member Deborah Leliaert.